Hello, and Welcome to Authentric! As we like to say, we’re reinventing attend.
What do we mean by that? The simplest way to put it is that we want your online event to be experiential, not just a bunch of people reluctantly sitting in front of their computers waiting for the event to be over. Yes, we do that with creative and forward-thinking technology, but we deeply believe that is only a starting point. If you are talking to someone about hosting your event online, and the first thing they want to show you is the cool, new, whiz-bang feature of their platform rather than get to know your company, your audience, and what you are trying to achieve with your event … well, that should be a warning sign.
At Authentric, we differentiate ourselves with our methodology. We’re experienced and caring professionals that will work with you every step of the way. When most of the world made the dramatic shift to “virtual” and online events in response to the COVID pandemic, we of course recognized that necessity, but we also saw its often severe limitations. Many basic meetings successfully transitioned to online video with tools like Zoom, Google Meet, Microsoft Teams, etc., but it was (and still is) a much bigger challenge to put online what are typically multi-day, in-person events attended by tens, hundreds, or thousands of people for the specific purpose to learn, share, network, sell, and most importantly interact.
There is something else we like to say, and that is, calling an event “virtual” is admitting defeat from the start. Okay, we’ll accept that some specific technical definitions of “virtual” describe what we do and how your event will be, but the general context of what “virtual” has come to mean, i.e. distant, devoid of real people, and using technology just for the sake of technology, all drastically de-personalizes your event and leaves it flat and unengaging. The coolest technology is not going to save a poorly produced and executed event (and in fact, often makes it worse). It needs a human touch.
There are many choices out there for putting an event online. We know where we fit in that ecosystem and where we excel. Authentric is an online events hosting and production company that cares, is competitive, and dedicated to our customers’ success. Learn more about us on our “The Authentric Difference” page. We look forward to working with you!