The reality — and opportunity — of planning
& producing virtual events.

As with traditional in-person events, the value of virtual events is not in the technology of streaming video or meeting platform applications, no more than the value was in Powerpoint documents or shwag bags. The value of virtual events is the same as in-person events — content and engagement. What has changed is the landscape these objectives are deployed. To truly accomplish these two objectives, event producers need to embrace the reality of virtual events and recognize the opportunity there in lies. Whether you are an experienced event producer or new to virtual events, Authentric’s virtual event planning and production guide will give you a leg up.

Planning and Production of virtual events is much like planning an in-person event.
It starts with a primary question: “What will make our event, eventful?” 

First step, remember the past and reset expectations for the future.

March 2020 was a reckoning for event producers. When the reality of a pandemic hit, all events were either hastily converted to virtual, or canceled outright. Event platform SaaS sites popped-up like weeds, lead by those who already had a foothold in facilitating hybrid events. As with any rush to fill a void, early efforts were based on past assumptions and existing conventions. Zoom meetings and webinars became “events” and captive stay-at-home audiences were quick to register.

For event hosts and producers, new virtual event platforms were a desert of options. Gone were the food, stage, lighting, signage, and multi media productions. For attendees, gone was the excitement, involvement and camaraderie. Attending virtual events has become not much more than watching YouTube.

So first, remember the past. It’s never been about platform or technology, it’s always been about content and engagement. Next, be prepared to reset expectations. The Authentric virtual event planning and production guide is aimed at bringing content and engagement to the realities of virtual events.

Virtual Event Planning 101

Virtual Events that succeed on a content and engagement level require the skills and services of a number of collaborative persons from Hosts, Event Producers, In-house content providers, Event Planners, Virtual Venue Technology Providers, Speakers, Facilitators, and Attendee Service Persons. Sorry Caterers, you can sit this one out.  This guide can be informative to anyone in this critical chain, but it is mainly aimed at Event Producers, weather in-house to the organization putting on the event or outside event producer professional service providers.  As a 101 introduction, there is a wealth of terminology and concepts that might be new to those tasked with their organizations event. Experienced event producers will find much familiar territory, as well as challenges to preconceived notions. For a full deep-dive on the topic, download Authentric’s  complete virtual event guide by filling out the form below.  

Set Your Goals & Objectives

  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.
  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.
  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.

Set A Budget For Your Event

  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.
  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.
  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.

Select Your Team Players

  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.
  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.
  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.

Plan The Events Of Your Event

  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.
  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.
  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.

Draft A Production Timeline

  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.
  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.
  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.

Lights, Curtain, Showtime!

  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.
  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.
  • Bullets yet to be written are easy to cut and paste, and fill out the page nicely when trying to viualize the size and amount of content expected to be written. And if you read the first bullet, you’ve read them all.

Can the breadth and depth of virtual event wisdom be gleaned from a single web page?

No. Of course not. So to dive deeper into what will make your event successful and engaging, download the full Authentric Event Guide. It’s chock-full of wisdom and possibilities, regardless of who you choose to produce or deliver your event. And it’s free. One less item for your event budget planning sheet. 

Yes, I’d like a copy of the
Authentric Virtual Event Planning Guide.

Fill out the form below to request a download link free of charge. Yes, we will add you to our list of interested event hosts and professionals. Yes, you will also get an invittion to opt-in to our Virtual Event Newsletter. No, we will not share your informatioin with anyone, and no sailseman will visit your door.